Your website works for you 24 hours a day, seven days a week. It works when you are sleeping, when you are on vacation, and when you are working with other clients. It is the ultimate tool that allows you to multi-task. However, if your site it not up-to-date, optimized, or designed with mobile devices in mind, are you missing opportunities? YES

Your logo is the visual essence of your brand, and whether you opt for a word graphic of your business name, a pictorial icon, or both, it's a vital part of your company's image and the visual identity of your brand.

Do you need one?

YES. Every business needs an unforgettable image that encompasses the unique spirit of your company. A powerful image will keep your company front and center the next time consumers need your product or service.

On September 23rd, Debi Lamb-Burrows, head storyteller of Penguin Suits, Inc., graduated from the Business Empowerment program. 

I'm a woman in business, not a woman in a man's world. The business world does not belong to men. It is comprised of people – good and bad, liars and cheaters, givers and takers, nurturers and the not-so-nurturing. Watching my father for many years as a small business owner, I knew owning your own company was hard, but very rewarding. It is all I ever wanted to do.

1. What makes your product or service different?

Mobile usage has exploded. Your website is being viewed more and more on mobile devices. If your website can not be viewed and navigated cleanly and easily on mobile devices you are losing traffic and sales. I know you have a site, hmm; how can I get you to stop ignoring the need for a mobile website?

This is a follow up of more lessons I've learned in the woman-owned business world. Please make sure to read our first article Woman in Business -Part I before reading the second part below.

So you want to start a Social Media Campaign? Great! You have designed the ad and decided where to run it. The next question is: How do you track its effectiveness? The answer: by using a landing page.