First Class of Business Empowerment Graduates
On September 23rd, Debi Lamb-Burrows, head storyteller of Penguin Suits, Inc., graduated from the Business Empowerment program.
Woman in Business - Part I
I'm a woman in business, not a woman in a man's world. The business world does not belong to men. It is comprised of people – good and bad, liars and cheaters, givers and takers, nurturers and the not-so-nurturing. Watching my father for many years as a small business owner, I knew owning your own company was hard, but very rewarding. It is all I ever wanted to do.
Elements Of A Good Social Media Campaign
So you want to start a social media campaign. Great! But you're not sure where to start? Just looking at the social media platforms makes you dizzy? Should you start with Pinterest, Facebook, Instagram, Google+,Twitter, LinkedIn or some other hot new site? Take a deep breath. We'll get through this together.
Woman in Business - Part II
This is a follow up of more lessons I've learned in the woman-owned business world. Please make sure to read our first article Woman in Business -Part I before reading the second part below.
Essential Elements Of A Great Landing Page
So you want to start a Social Media Campaign? Great! You have designed the ad and decided where to run it. The next question is: How do you track its effectiveness? The answer: by using a landing page.
Storytelling - Or How To Develop A Great Brand Message
How do I make my company stand out?
What's the best way to set my brand apart?
One of the best ways to do these things is the time-honored tradition of storytelling. Telling your company's story will share all that is unique about your company. Storytelling is an effective way of sharing your company's culture, helping you target your audience, and it will reveal the reasons people connect with your company.
