How To: B2B Twitter

Many of you are hesitant to use Twitter. In fact you are hesitant to use any social media. Well I suggest you try one at a time, and Twitter is the one of the best platforms to try. If people are following you on Twitter, they will get to know you and they will be more likely to buy from you then those that are not familiar with you or your company at all.

I know you're asking, "So what good is Twitter? Why should I use it?"

Here are a few reasons to use Twitter:

• Position your company as an expert - Share valid opinions and need-to-know tips.
• Engage with your audience - It is social and a two-way conversation. It’s a chance for you to show there’s a human behind the tweets, and that you care. And that you are willing to talk about other people to give them a shout out! Don’t make it all about you.
• Share your brand's personality - What is yours? Ours at Penguin Suits is quirky fun. We look at the world just a little bit differently.
• Drive traffic to your website - You can promote the same piece of content multiple times by changing the text in the tweet and drive people to visit your site.
• Check out competition - you can see what they are doing and find out what people are saying about them.
• Have fun - Most importantly! Have Fun!

Social Media can greatly increase your exposure for a small amount of effort and money. And unlike print ads, it is lasting. So make it good, make it memorable, and have fun.

I hope these marketing tips make your campaigns more effective. 
If you have any questions, Penguin Suits. We are Your Marketing Department and we are here to help. 
Debi Lamb-Burrows
830.816.8238
www.penguinsuits.com