B2B Social Media Musts

So you want to start a Business-to-Business Social Media Campaign, but you don't know where to start. Let's start with the basics.

• Know who you are - Understand your brand's identity and the voice you want to use. Be able to communicate who you are, what you do, and why you do it in a fun informative manor.
• Be Proactive - Get out ahead of the trend and be prepared with the answers and the followers before everyone else is.
• Know your audience - Know who you’re targeting. Understanding their needs will allow you to be more successful and allow you to target your audience with the most success.
• Make A Plan - Whether you are experienced or inexperienced a good strategy is going to put you in a great place to execute.
• Social is a Conversation - Remember to engage and converse with your audience and listen to what they are saying. This will keep them tuned in.
• Adapt with the trends - Watch your posts. See what is getting people's attention and what is not. be prepared to change the posts that are not working and continue on the trend with the ones that do.

Remember to follow your plan. Start simple, engage your audience, and adapt to their needs.
Following this advice will take you far in social media.

I hope these marketing tips make your campaigns more effective.
If you have any questions, Penguin Suits. We are Your Marketing Department and we are here to help.
Debi Lamb-Burrows
830.816.8238
www.penguinsuits.com